the AI makeup assistant that gets you.
i’m bella. i scan your face once, put a look on you in a live mirror, walk you through it step by step, and tell you which shades to buy.
most tutorials are filmed on someone else’s face. i put the look on yours, before you buy a thing.
your face, in about two minutes.
answer two questions, do a short scan, and you’re ready. everything else i’ll ask later, if i need to know.
1two questions
your age and your skin depth. no sign-up first.
2a short scan
about thirty seconds with the front camera.
- 3
the look, on you
a live mirror that moves with your face.
4step by step
each step comes in close and sweeps on the way a brush would.
5the products
the line and shade for every step, from real brands.
a makeup tutorial that happens on your own face.
three looks
every day, an event, and a five-minute face.
one tap
to try a shade softer or bolder, or one you own.
real pigment
each product drawn over your skin as the camera sees it.
three looks
every day, an event, and a five-minute face.
one tap
to try a shade softer or bolder, or one you own.
real pigment
each product drawn over your skin as the camera sees it.
talk to me like a friend doing your makeup.
i’m looking for more of an it girl vibe today. maybe make the lipstick darker?
OMG that would look AMAZING on you! How do you like this one?
talk into the mirror, and i’ll change the suggestion live. or, ask me anything in chat, and i’ll work with you to find what’s best.
real products, and the ones you already own.
no need for extras, recommendations are crafted to what you already have. if there’s something missing, i’ll recommend it.
saw a look you love? i’ll copy it from the video.
- share a saved makeup video with me.
- i read the colours of the finished look, on your phone.
- i work out each colour for your skin and find real shades.
- you learn it step by step, on your own face.
the video is deleted as soon as i’ve read it.
your face never leaves your phone.
the scan
measured on your phone, locked while your phone is locked, and kept out of iCloud backup.
your voice
heard on your phone. never recorded and never sent.
the ai
sees your answers and your words. never a photo or a measurement of your face.
and one tap in the you tab deletes all of it.
two in five women have trouble finding their shade. that’s why i show it on your face first.
and more than half of foundation users have bought a second shade because they weren’t sure of the first. source: The Benchmarking Company, a survey of more than 4,300 US women (2026), and Ipsos for Boots (2016).